Executive Values – A Christian Approach to Organizational Leadership

FOR IMMEDIATE RELEASE

Applying the Golden Rule is good for the bottom line

AUSTIN, Texas -- Enron, Arthur Andersen, WorldCom, Tyco, and Global Crossing are the poster children for greed gone amok. As the economy and stock market continue the struggle to recover from scandal after scandal, it would be easy enough to believe that ethical business practices have gone the way of the dinosaurs.

But Kurt Senske, in his book Executive Values: A Christian Approach to Organizational Leadership, asserts that good business and good stewardship are not mutually exclusive management theories. Senske advocates applying the Golden Rule, "Do unto others as you would have them do unto you," to those in charge of running our nation's businesses, government agencies and nonprofit organizations.

Senske asserts that doing good adds long-term value to an organization, whether it is a for-profit or non-profit.

President and CEO of Lutheran Social Services of the South and a former political consultant, college administrator and attorney, Senske brings a breadth of experience and insight to the task of identifying what businesses and organizations must do to get on the right track at a time when confidence in corporations, government and charities is at an all-time low.

"Many of us came to the realization that we have for too long compartmentalized our lives into work, home and church, and have applied different standards to each," said Senske. "We have come to see that values, ethics, spirituality - however one chooses to describe them - cannot be checked at the office door. The standards we live by at home, in church, and among family and friends should be incorporated in the workplace."

The well-researched Executive Values pulls together the best nuggets of many of the leading management books into a concise volume. Fleshed out with his own research and insights as the president and CEO of a multi-state nonprofit organization that has a $70 million annual budget, 1,200 employees and more than 35,000 clients, Senske offers practical advice for creating a culture in the workplace that reinforces and rewards doing right for the right reasons.

The results, Senske says, will be reflected in the bottom line and with loyalty from employees and stakeholders, who include customers and donors.

Executive Values was released by Augsburg Books, an imprint of Augsburg Fortress Publishers, in April 2003. Retail price is $16.99. The book is available in bookstores and on-line, through distributors, and directly from the publisher For more information about Executive Values, please visit www.executivevalues.com.